When I think of taking advantage of top productivity apps and tools to grow my business, I think of a commercial. One of my favorite commercials of all time (targeted to small businesses) is the Staples commercial with the small business owner, Dave. It’s a pretty old commercial, but here’s the
SuperTip #2 (Part 2/2) Use Site Pages for Information & Landing Pages for Conversion The Tactic This article is continued from part 1 Your Landing Pages Are Your Invitations I once decided to have a party at my home. I didn't send out any invitations or let anyone know that I was having the
SuperTip #2 (Part 1/2) Use Site Pages for Information & Landing Pages for Conversion The Tactic Think about the last few times you had guests over to your home. What were the occasions? Friendly gathering of families? Kid's birthday party? Poker night? Depending on the occasion, when you
[vc_row type="in_container" full_screen_row_position="middle" scene_position="center" text_color="dark" text_align="left" overlay_strength="0.3" shape_divider_position="bottom"][vc_column column_padding="no-extra-padding" column_padding_position="all" background_color_opacity="1"
Going into the 2016 NCAA Tournament, Maryland had a regular season record of 27-8. Of their losses, only 7 were on the road. At home, they went 16-1.Last year, their record at home was 18-1. That's only 2 losses at home in the past 2 years. Evidently, there's no place like home for Maryland. In
I review hundreds of websites a month and one of the things I notice is how frequently small business websites - and small business advertising, for that matter - sound the same. They all have "been in business X years," have "the best service," "unbeatable prices," and so on and so forth in
So A Customer Walks Into The Store… I was talking with a customer the other day about a campaign for his unique line of hot tubs. He had all of these ideas about how to market this tub, which has tons of interesting features, as a tub. But when I asked him why his customers actually bought these
Identify The Problem Getting top-of-the-funnel prospective customers off the sidelines and into your sales process is challenging. Often, these are prospective customers who either: Have a problem and don't know it OR Are aware of the problem and avoiding it. In both cases, inertia is working