Here's an uncomfortable reality: there's a good chance that your marketing campaign is doomed before it launches. And all the time and money you've spent on creative, copywriting, and advertising will be for naught. That's because most small business owners launch campaigns from their perspective,
Last week, I shared with you are approach to creating marketing campaigns from soup to nuts. One of the things I mentioned was the importance of mapping our communications to particular audiences (remember the lemonade stand?) based on where they are in the buying process. Today, I'd like
Most marketers love creative, strategy, and technology. But not sales. Yet, they should spend some time in sales should spend some time in sales in order to become better marketers. It's true that there's a distinction between sales and marketing (well nailed by the folks at Crispin &
If you're like most businesses, there's a good chance that there are multiple areas competing for time, attention, and resources. At least, that's been the case for us. So, today, I wanted to share a tool that we created to help make it a little easier for us to figure out where to focusboth in
Business owners have a lot of demands on their time. That's obvious. What's less obvious is always knowing exactly where to spend that time. Using the Business Wellness Wheel can help. Using the 4 dimensions of the Business Wellness Wheel can make it much easier to prioritize tasks. 4 Tasks You
(Disclaimer: These videos are usually between 60-90 seconds. This one is closer to 4 minutes. That said, the content is pretty good :-)) If you're like most small business owners I know, I bet that your website is generating little or no return on investment. As a result, it's no wonder that small
Ok, so lead magnets aren't real magnets. They don't go in your computer. In fact, if you tried to put a magnet in your computer, you'd probably break a lot of things. That not even the Genius Bar could fix. So, keep the magnets away from your computer. BUT, you should have lead magnets on
Whether your current small business website design just needs some tweaks or major updates, creating a great website can be a daunting task. Every week, it seems, there are new 'best practices' and 'tricks' to consider in order to 'game Google' or get customers. Some of the advice is very good.